The Ultimate Guide to Promoting Your Local Business! 15 Simple Tips!

Tired of expensive pay-per-click advertising that yields little return? This guide offers local business owners a path to promoting their businesses online using efficient, low-cost, and often free methods. These methods were compiled from some of the best resources on the internet.

Source: Toprankedvideo.com

1. Optimize Your Google My Business Page

The first step to boosting traffic, sales, and leads is setting up and optimizing your Google My Business (GMB) page, now called Google Business Profile. This is what appears at the top of search listings when customers search for local businesses.

What is Google My Business (GMB)?

Google My Business, or Google Business Profile, is a free tool for managing your business's online presence across Google, including Search and Maps. Optimizing your profile increases visibility in local searches and attracts more customers.

Getting Started with Google My Business

1. Create an Account:
   • Go to Google Business Profile.
   • Sign in with your Google account.
   • Click “Manage Now” and follow the prompts.
2. Claim Your Business:
   • Search for your business on Google.
   • If it exists, click "Claim this Business" and verify ownership.
3. Verify Your Business:
   • Verification ensures only authorized individuals manage the profile. Methods include:
     • Postcard by Mail: Google sends a postcard with a verification code.
     • Phone or Email: Instant verification for eligible businesses.
     • Bulk Verification: For businesses with multiple locations.

4. Complete Your Business Profile:

   • Fill out every section accurately and thoroughly:

   • Business Name:

     • Use your exact business name as it appears in the real world.
   • Category and Attributes:
     • Choose the most relevant primary category (e.g., "Italian Restaurant").
     • Add secondary categories and attributes like “Women-Led” or “Outdoor Seating.”
   • Address and Service Area:
     • Enter your physical address (if applicable) and define your service area.
   • Contact Information:
     • Include a phone number and website URL.
     • Ensure consistency with your website and other directories.
   • Business Hours:
     • Update regular and holiday hours.
   • Business Description:
     • Write a compelling 750-character description, focusing on what makes your business unique and include local keywords.
   • Photos and Videos:
     • Add high-quality visuals of your storefront, products, and services:
       • Logo: For branding.
       • Cover Photo: Main image customers see.
       • Interior/Exterior: Showcase your premises.
       • Team and Product Photos: Build trust.

5. Optimize for Local SEO:

   1. Include Keywords:
      • Use relevant local keywords in your business name, description, and posts.
   2. Consistent NAP (Name, Address, Phone):
      • Ensure your NAP details are the same across all platforms.
   3. Choose Local Categories:
      • Use industry-specific and location-relevant categories.

6. Collect and Manage Reviews:

   1. Ask for Reviews:
      • Encourage satisfied customers to leave Google reviews.
      • Share the direct review link via email or SMS.
   2. Respond to Reviews:
      • Thank positive reviewers.
      • Address negative reviews professionally to show you care.

7. Add Posts and Updates:

   • Use Google Posts to share updates, offers, and events:

   • Types of Posts:

     • What’s New: Announcements or updates.
     • Events: Promotions, sales, or in-store activities.
     • Offers: Discounts or special deals.
     • Products: Showcase featured items.
   • Post Tips:
     • Use images and videos.
     • Include a call-to-action (e.g., “Learn More,” “Call Now”).

8. Use GMB Features:

   1. Add Products and Services:
      • List your offerings, prices, and descriptions.
   2. Enable Messaging:
      • Allow customers to message you directly.
   3. Set Up Bookings:
      • Integrate booking tools.
   4. Monitor Insights:
      • Track profile performance.

9. Regularly Update and Monitor:

   1. Keep Information Current:
      • Update hours, contact details, and offerings.
   2. Monitor Competitors:
      • Review their profiles.
   3. Respond Quickly to Customer Questions:
      • Use the Q&A feature.
10. Integrate with Other Marketing Channels:
    • Website: Ensure your site matches the information on GMB.
    • Social Media: Share GMB updates on platforms like Facebook and Instagram.
    • Local Listings: Ensure consistency with other local directories.

11. Avoid Common Pitfalls:

    1. Avoid Keyword Stuffing:
       • Focus on natural language.
    2. Maintain Accurate Information:
       • Incorrect info can frustrate customers.
    3. Comply with Guidelines:
       • Follow Google’s policies.

Why Optimize Your Google Business Profile?

1. Improved Local Search Visibility
2. Better Customer Engagement
3. Build Trust

2. Optimize Your Social Media Profiles

Optimizing social media accounts improves your online presence and supports the ranking of your Google My Business (GMB) pages.

1. Ensure NAP Consistency Across Platforms:
   • NAP (Name, Address, Phone number) must be consistent across all social media accounts and directories.
   • Check and update any discrepancies with your GMB page.
2. Focus on High-Impact Social Media Platforms:
   • Include Facebook, Instagram, LinkedIn, and Twitter (X).
3. Explore Lesser-Known but Valuable Social Media Sites:
   • Leverage niche platforms for SEO citations and local rankings.
   • Toprankedvideo.com can create and fully optimize 100 additional social media accounts for new clients.
4. Optimize Each Social Media Profile:
   • Use local keywords.
   • Add a call to action (CTA).
   • Use high-quality branding elements.
   • Update categories and services.
   • Include links to your website, GMB page, and other profiles.
5. Boost the Value of Your Citations:
   • Add a link to your website in every profile’s bio.
   • Use consistent branding.
   • Share content to keep profiles active.
6. Automate the Submission Process:
   • Consider tools like:
     • BrightLocal
     • Moz Local
     • Yext
     • Ubersuggest or SEMrush
7. Monitor and Update Regularly:
   • Maintain NAP consistency.
   • Update any business changes.
   • Keep keywords and descriptions relevant.
   • Use tools like Google Alerts.
8. Measure the Impact:
   • Track traffic from social media sites using Google Analytics.
   • Check GMB insights.
   • Run periodic local SEO audits using tools like Whitespark or SEMrush.

3. Using Video Marketing to Increase Traffic, Leads, and Sales

Video marketing boosts exposure for your local business. With Google owning YouTube, creating and optimizing video content improves visibility in both Google search results and Google Video rankings.

1. Why Video Marketing Matters:
   • Boost Engagement
   • SEO Advantages
   • Local Trust and Connection
   • Social Media Amplification
2. Types of Videos to Create:
   • Educational Videos
   • Top 10 Lists
   • Customer Testimonials
     • Example: DPS Health and Wellness success with video testimonials.
   • Case Studies
   • Interviews
   • Live Events and Seminars
   • Virtual Tours and Demonstrations
3. Optimizing Your Videos for Search Engines:
   • Use Local Keywords
   • Add a Call-to-Action (CTA)
   • Include NAP Details
   • Leverage YouTube Playlists
4. Leverage Social Media Platforms:
   • YouTube
   • TikTok
   • Instagram
   • Facebook
5. Tips for High-Quality Video Content:
   • Keep it Short and Engaging
   • Use Professional Tools
   • Be Authentic
   • Use Captions
6. Promote Your Videos Effectively:
   • Cross-Promote
   • Run Ads
   • Collaborate
   • Engage Your Audience
7. Measure Your Success:
   • Use analytics tools to track views, likes, shares, website traffic, and engagement metrics.

Using Video as a Tool For Reputation Management

Transforming written reviews into video content amplifies positive customer experiences.

• Steps to Replicate:

  1. Collect Reviews
  2. Create Video Content
     • Use tools like Canva, Animoto, or Adobe Premiere.
  3. Optimize for SEO
  4. Upload and Promote

• Highlighting Customer Success Stories

• Proactive Response to Negative Feedback
• Promoting Awards and Certifications
• Leveraging User-Generated Content

Optimizing Videos for Reputation Management

• Use Targeted Keywords
• Embed Videos on Your Website
• Build Playlists

Distributing Videos Across Multiple Platforms

• YouTube
• Social Media
• Email Campaigns

Monitoring Results

• Search Rankings
• Engagement Metrics
• Customer Sentiment

Final Thoughts

Video marketing enhances your local business's reputation. Strategically using videos builds trust and attracts more customers.

4. Creating Your Own Blog for Local Businesses

Starting a blog connects you with your community, builds authority, and improves online visibility.

• From an SEO perspective, blogging ranks you for local search terms.

*Embedding videos increases dwell time and provides another opportunity to rank in Google’s video search results.

5. Optimizing for Voice Search

Optimize for voice search queries, which are more conversational than typed searches.

6. Using Press Releases to Promote Local Businesses

Press releases generate visibility and attract attention.

7. Using Email Marketing Effectively

1. Promote Special Offers and Discounts
2. Announce New Products or Services
3. Send Event Invitations
4. Seasonal Reminders
5. Build Customer Loyalty
6. Share Customer Testimonials and Reviews
7. Provide Educational Content
8. Request Feedback and Reviews
9. Send Birthday or Anniversary Greetings
10. Highlight Local Community Involvement

8. Use SMS Marketing

• Promote Time-Sensitive Offers
• Event Announcements
• Appointment Reminders
• Exclusive Local Discounts
• Confirm Orders or Bookings
• High Engagement Rate
• Targeted Location-Based Messaging
• Increase Sales and Traffic

9. Use Paid Advertising with Local Targeting

• Leverage Google Ads with Location Targeting
• Utilize Facebook and Instagram Ads
• Geo-Fencing with Mobile Ads
• Promote Local Offers or Discounts
• Target Specific Demographics
• Use Google My Business for Local Search Ads
• Take Advantage of Yelp Ads
• Leverage YouTube Ads for Local Exposure
• Optimize Ads for Mobile Devices
• Monitor and Adjust Your Budget

Toprankedvideo.com can manage and create YouTube video campaigns.

10. Buy SEO Traffic From Realppvtraffic SEO Traffic

Traffic is a key factor in determining your website’s ranking in local search results. To boost traffic, consider using targeted SEO services like Realppvtraffic.com, which specializes in driving organic traffic.

11. Get Listed in Local Directories

• Increase Online Visibility
• Enhance Local SEO
• Provide Accurate Business Information
• Improve Reputation Management
• Attract More Local Customers
• Stand Out in Industry-Specific Directories
• Add Photos and Videos
• Optimize Your Profile
• Link Back to Your Website
• Stay Active and Engage with Customers
• Partner with Local Organizations

12. Use On-Page SEO to Optimize Your Website for Local Searches

• Local Keyword Optimization
• Location Pages
• Schema Markup
• Mobile Optimization

Create Location-Specific Content

13. Cross Promote With Local Influencers

14. Classified Ads 

Post ads on Craigslist or use a service like Classifiedsubmissions.com.

15. Create A Referral (Affiliate Program)

A referral (affiliate) program boosts sales by incentivizing customers to promote your products, leveraging their trust and influence for higher conversions. This cost-effective strategy expands your reach while rewarding those who help grow your brand.

As you can see there are almost endless ways to promote your local business. The  problem is having the time and expertise to implement all these strategies.

This is why it can be wise to delegate this work to the experts. Please visit Toprankedvideo.com for the best Local Video Marketing Solutions For Your Business. 

Stop waiting for customers to find you; take action today! Wishing You All the Best and Much Success With Your Local Business

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ManageByStats Review – A Software Suite For Amazon Sellers

 

ManageByStats is a group of 25 integrated tools that support Amazon sellers make a profit on Amazon. These tools help the sellers explore product and sales analytics in detail.

This platform is popular among successful Amazon sellers. It has huge data available for analysis ranging from product performance and customer reviews to financial insights.

Philip Jepsen, a seller on Amazon, is the mastermind who developed ManageByStats for other sellers on Amazon. Every tool integrated on the platform is a unique one with a comprehensive solution to elevate their business.

Each of them gives a data-driven insight to the sellers about their sales. In other words, the seller can use the tools to combine information and make valuable analysis about your future product(s).

What is ManageByStats?

ManageByStats is a 100% automated suite of software tools specially built for Amazon sellers. Consequently, it helps you manage your Amazon sales and profits in just one place without the need to prepare spreadsheets.

• helps measure the true profits you make from your Amazon sales
• tracks the traffic and conversion rate for each of your products
• help increase your sales and profits, and
• save your time selling on Amazon by providing the product analytics data in one place.

Moreover, ManageByStats has the power to manage and record millions of transactions at once. Talking about the tools, each of them helps in managing and scaling your Amazon business in some way.

The software is completely beginner-friendly and web-based with no installation required. In addition, it is mobile-friendly.

There are six major aspects of your Amazon seller account that you can analyze in one place:

1. see the actual profits you are making by selling on Amazon
2. get more customer reviews on the products you sell by using pre-built templates for sending follow-up emails
3. access complete customer history and purchase behavior (like, payment, refund, replacement, etc.)
4. monitor your product’s keyword performance and rankings
5. visually access your Amazon finances and spot trends to increase sales and profits
6. track and control your FBA inventory (Fulfillment by Amazon).

And top of all, you can set and manage your Amazon sponsored ads right within the ManageByStats dashboard. What else? The dashboard is completely customizable!

As a result, you can set up what data or reports you want to see on your dashboard at first glance. For instance, product sales revenue, refund quantity, keyword performance report, restock information, etc.

Which 25 seller tools are integrated into ManageByStats?

The tools are divided into 5 sections: The ManageByStats dashboard contains really helpful tools and resources for your FBA Amazon business. They help in making futuristic decisions related to your product sales and revenue.

1. Profits – It mainly includes tools that show:

• information related to your product stock/inventory,
• transaction records,
• product statistics and performance reports
• sales and marketing graphs
• customer reviews

2. Customers  – This section helps make a decision on how to improve customer behavior and sustain them. It contains:

• customer database
• information on repeat buyers
• promotion statistics
• promo codes
• seller feedbacks

3. Catapult – One of my favorites! The tools help you find profitable products and a traffic-targeted keyword list. A win-win product finder.

• Product Retriever extension to find winning products as your browse on Amazon
• Keyword Scout that helps spy on competitor’s keyword performance on Amazon
• Distiller tool helps prepare targeted keyword list that generates proven traffic
• Wordsmith tool helps you optimize the targeted keywords into your product page(s)
• A Keyword Tracker tool that monitors your keyword ranking in addition to your competitor’s keywords. It is basically a specialized Amazon keyword rank tracking tool.

4. Products – This section includes all the essential metrics related to your product like ASINS, SKUS, tags, and reviews. It also contains inventory information.

5. The advanced email auto-responder SellerMail.

6. Advertising manager to manage and control your Amazon product ads.

What are the main features of ManageByStats?

Precisely, the platform benefits Amazon sellers in four ways. These are through the:

• Profit Dashboard
• Visualizer
• Transaction Reports
• FBA Calculator

1. Profit Dashboard

The Profit Dashboard summarises important information in the graphical metrics. The graphs help sellers make decisions for future sales. Furthermore, you can see what the entire sale of selected products looks like.

In addition, you can customize the dashboard the way you want using dashboard widgets. In other words, you can make the dashboard look meaningful with the information vital to your business.

For instance, you can add blocks with different dashboard elements. Each dashboard delivers statistical and graphical representation around the information you need.

These information boxes are called Dashlets. They include KPIs, charts, sales stats, pay-outs, restock alerts, and email graphs/ statistics.

Furthermore, you can integrate a profit dashboard with the Amazon FBA calculator. This enables you to analyze the fundamental health of the business and make decisions to improve it.

2. Visualizer

This platform does not limit the sellers to just the baseline of information. Instead, the visualizer tool graphically displays multiple layers/ types of data.

As a beginner, you can visualize your sales revenue, profits, ad costs, etc. However, as an experienced seller, you can visualize the conversion rates, click-through rates, and price per click.

Conclusively, the tool converts extensive data into easy-to-understand graphical formats.

3. Transaction Reports

As the name suggests, the transaction reports show all the critical data relating to a single relevant transaction. Furthermore, they display individual sales through the reports.

This analysis helps in understanding how people react to your product(s).

Overall, this annotation identifies successful strategies. They show what patterns you should follow to improve conversions.

4. FBA Calculator

Selling on Amazon attracts a fee. The fee depends on whether the sale is Amazon fulfilled or by the merchant. Therefore, the fee factors are critical.

The FBA calculator, in this case, helps visualize 12 distinct statistics and class them into over 9 patterns. As a result, it shows the total orders, the pattern of refunds, total transactions, and much more.

In addition, you can explore these variables and analyze intended revenue, costs, and profits..

How is ManageByStats different from Zoof?

ManageByStats and Zoof are both analytical platforms helpful for determining Amazon sales. The former is, however, historical in nature. It lets you deeply analyze past performance and make decisions accordingly.

On the other hand, Zoof lets you make future/ upcoming sales decisions. It has a set of tools such as keyword finder, opportunity finder, and listing editor.

It also features URL builders, keyword processers, misspelling checkers, etc. Besides, Zoof is more research-oriented while ManageByStats involves real data analysis.

Moreover, ManageByStats lets sellers compete with themselves and improve product performance. Whereas, Zoof lets the sellers analyze data on an industry level.

Overall, both Zoof and ManageByStats are promising and completely automated. Both save you a lot of time digging into the product statistics. However, it’s better you try one at a time and see which suits your requirements well.

My ManageByStats Review

The platform is developed by an Amazon seller himself. Therefore, he understands the pain points of other Amazon sellers as well.

Considering the same, various easy-to-use tools have been integrated into the platform. And, if utilized properly, they are sure to take your business to the next level.

Undoubtedly, graphical representations and analytics help in elevating the customer acquisition rate. Moreover, ManageByStats promises no obligations and no contract involvement.

With ManageByStats, you can explore the real profits you make. It also has an automatic follow-up messages feature. In addition, you can access the customer database and get an accurate picture of your finances.

Conclusively, you can make the right choices on how to grab customers and sustain them!

What did I like the most?

• No more need of subscribing to multiple tools and maintaining spreadsheets to keep all data in one place
• customizable dashboard
• makes product/keyword tracking easier and tangible
• easy-to-use interface
• a huge knowledgebase and helpful video tutorials
• insightful newsletters and
• problem resolving support team

What did I dislike?

• The interface is a little overwhelming to understand initially. However, once you start using their tools, it is simple to use
• Subscription is quite expensive if you want access to all the features. Though the starter plan seems fairly priced with limited access.
• PPC data is sometimes inaccurate. But again, every tool does have some variations. Consider checking on other panels.

What should you know before paying?

• It is necessary to link your Amazon seller API to the ManageByStats dashboard to get complete statistics in one place. Normally known as developer access.
• You need to give them user permissions so that they can generate reports on a daily basis.

However, their platform is completely secure and your account is used only for the purpose of displaying data. The details are kept confidential.

To conclude, ManageByStats is the trending suite of Amazon seller tools used by big brands. And, if you are starting to sell on Amazon, it has almost all the tools you need to manage your seller account with ease.

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Clickdesigns Review – Is It The Best Graphic Design Tool?

 

ClickDesigns! The Best Graphic Designer Software for Beginners 

Are you aware that an average Graphic Designer can spend hours designing and creating a personalized web page that looks unique and professional, not to mention building an entire website?

Maybe you do, maybe you are a graphic designer, or maybe you’ve been dipping your toes in and trying to do some of this stuff yourself and learned it’s super time consuming.

And once you have it all finally done, you find a mistake or thing that needs to be changed and here we go again.

It’s painful and we all know it.

But wait until you learn about the incredible graphic designing software called ClickDesigns.

Get ClickDesigns

What Is ClickDesigns™?

This ClickDesigns Review was not really intended to be written and published, as we know that there are hundreds of graphic designing software tools all over the internet, advertising how unique and better they are, but all of them are basically doing the same thing. But there is something about ClickDesigns that is different than any other software in its category.

There is so much to dive in and talk about when it comes to ClickDesigns app and we definitely won’t be able to cover all the possibilities and everything that this incredible app can do for a graphic or/and web designer, how much of money and time it can save.

And you certainly do not have to be a graphic designer to take a full advantage of this tool because there is no need to understand obsolete and overcomplicated software tools like a Photoshop. I bet if you are currently using Photoshop in your business and thinking that it’s the best, you will be surprised how ClickDesigns software simplified everything so you can create a professional eye catching design in the matter of minutes instead of hours.

Create a super eye catchy looking designs to either sell to other businesses or use them for yourself and your own online projects if that’s what you’re into.

Which brings us to another huge group that can massively benefit from ClickDesigns tool, digital marketers. Those who are solo one-man-gang online entrepreneurs will know that the time is the real issue in order to scale up and break through, mainly because you do not have a big budget so you have to do all the work yourself including designing everything from scratch.

ClickDesigns can literally save you dozens of hours each month that you would spend on creating beautiful and professional designs for websites, landing pages, sales pages, sales letters, visual pdf reports and covers, book covers, magazine covers, and so much more…

Who Is the Creator of ClickDesigns™ Mo Latif?

Mo Latif, the creator of ClickDesigns, is well-known in the internet marketing space for his software products selling on affiliate marketplaces such as JVZoo and ClickBank, and some of his previous creations include VSL Creator. Unlike other similar products, ClickDesigns does not require any programming knowledge. You can start designing and printing within a few minutes.

Mo Latif is a successful product creator. His software is also easy-to-use and can be used by beginners or experienced designers. You’ll also be able to upload custom photos or logos to ensure your branding is consistent. This software will be offered for free at first, but soon you’ll have to pay.

It’s a LOT of work and countless hours getting the design to seamlessly FIT together, be mobile responsive just the way you need it.

The technical side of graphic design is a nightmare because if you mess a single line of code out of the 100s of files, you have to find what went wrong and fix it one by one.

More About ClickDesigns™

ClickDesigns™ Price

The price range of ClickDesigns is set with the starting cost going from $59 all the way up to around $500 if you take up on all upsells, which is still an absolute bargain for such necessary tool that every designer should have. From our point of view, this program is extremely affordable for many online marketers and web designers. The interface is user-friendly and allows you to create stunning graphics, and it’s compatible with all major browsers. There is no a demo version or a free trial, but everyone’s covered with the standard 60-day-money back guarantee, so it’s definitely worth a try.

ClickDesigns™ Features

One of the great features of ClickDesigns is the ability to create amazing popular magazine cover graphics looking like a million dollar production. There is also an ability to create professional-looking webpages with professional looking modern designs that will catch your audience’s eye in a moment. Thousands of pre-designed templates make it easy to customize them. The interface is user-friendly and allows you to change angles, colors, and effects. Its easy-to-use point-and-click editor makes it even easier to go back and edit your designs if some changes are required.

The easy click-to-modify editor with drag-and-drop capability lets you customize your design from a blank canvas. The interface is extremely intuitive and requires no learning curve, and features dozens of industry-specific templates to get you started. The ClickDesigns review gives you an inside look at the software and its features.

The ClickDesigns software is a premium product that lets you design unlimited web pages, mockups, book and magazine covers, and online advertising materials without the need to know or own an expensive Photoshop software that costs around $1000 per year. This software is available for both PCs and Macs since it is cloud based. However, it’s best to use the trial version before investing in the full program. While the front-end price is not cheap, the subscription has more features. And if you have limited funds, you might not be able to create as many designs as you need to.

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